There are many reasons that make the famous of iPhone – 1 handset has made a breakthrough in the mobile market. It’s a PR strategy, impressive advertising, stable delivery system, a well-known brand. Not only aimed at the high-tech experience, iPhone brings a completely new experience for consumers from the upgrade of the product respectively. Why can Apple do that?
Apple always keep and implement advices of marketing experts for keeping the marketing message is simple. The simple message is message easy to understand, to remember and easy to share. However, simple does not mean lacking in-depth denotation of the message. It will stir up desire to understand the essence of the message over the use of customer products.
Creating credibility and be one step ahead
About six years ago, after dominate the MP3 market. Apple can start confidence with their success. But that’s not what this company did. They continued innovation, research and marketing of new products by Apple does not want to follow names like as SanDisk, Microsoft, Creative, Samsung, or any other brand.
So, one of the best ways to achieve your marketing efforts for you are always at the forefront of product lines by dominating the large market. And there is no choice other than making you have to stand out. Recognizing this, Apple has again conquered the consuming world by iPhone.
A reputable CEO
Under the leadership of Steve Jobs, CEO of Apple Inc., Apple has positioned the mobile music market with the iPod, stir the mobile phone industry with the iPhone and making music retail market booming with iTunes. He also changed the business methods of PCs with breakthrough of MAC and OS operating system X. The sophistication and usability of Apple products with smart marketing strategies have created the craze of Apple products around the world, so, lead the business results of the company are very successful in recent years.
A catchy name
Look at the name of Apple products: iPod, iPhone, iMac, etc. It’s not always perfect name, but all of them are easy to remember. And you try to compare these names with the names of the machine parts. It’s difference. It is a point that we should learn from Apple. Put yourself in the position of the customer to see if they have any difficulty in remembering or accessing the website address as well as the general forum of their business, so that make a solid step and build brand for business.
The latest launch marked the next step on the way to conquering the technology of Apple is two different versions of iPhone with 4.7-inch size and 5.5 inch and Apple Watch. For the first time since the post-Steve Jobs, the phrase “One more thing” was used again in Apple events. With the launch of Apple Watch, the smartphone products has added a formidable new enemy.